Roy Keely

Roy Keely is the VP of Market Strategy at Xcentric and is charged with articulating Xcentric’s value proposition to the accounting community through industry partnerships, content development, and other strategic initiatives. Roy offers a broad range of experience in sales, marketing, and consulting and was recognized in The CPA Practice Advisor’s “40 Under 40″ for 2012-2016. He enjoys writing and speaking to professional service firms looking to bring practical insight and action to their firms through the use of technology tools. Roy is a native Texan and graduated from the University of Houston with a degree in marketing. Outside of work, Roy enjoys a good coffee shop or pub and doing Crossfit with his wife Andrea.

With Xcentric since


What I love about Xcentric

Xcentric values people. Both employees and clients are valued as people, where there is no presupposition that the corporate agenda/machine trumps the value inherent in all people. This allows me to work with a clear conscious that knows I, at the end of the day, through the lens of technology, help people.

If you could have any super power, what would it be?

Super Smarts – The ability to outthink, outwit, and outperform all the evil villains. Somewhat like Ironman, where there is no inherent capability outside that he can create capabilities.

What would be your dream job (assuming you have the necessary skills)?

A NBA player who doubles as a rock-star philanthropist

If you could live anywhere in the world, where would you live?

The east-bay, Berkeley area or Houston, TX if the weather was better – not joking.

If a genie granted you three wishes, what would they be (excluding a wish for more wishes)?

Wish #1: for a different genie who didn’t have the rule about ‘excluding a wish for more wishes’

Favorite book

No way to say a single book; it changes daily, however CS Lewis’s books are always at the top of the list.


Wife, Andrea and daughters, Millie and Hattie

Blog posts

Aug 15

The Last Server You Will Buy

I drive a 1999 Toyota Land Cruiser. It’s a beast, gets horrible gas mileage, won’t die, and I love it. I bought it for $10,200 8 years ago and could sell it today for approximately $8K. The best depreciating

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Aug 09

Are you doing background checks on your vendors and/or their owners?

Many of us are stringent when it comes to hiring people. We all want good people! We all make certain assumptions on what “good people” equals, but we use a background check to make sure our gut about these

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Aug 08

Your Firm’s Weak Link – You and Your Co-workers

The greatest security threat to your firm is not on the outside but on the inside.  You know this by now – it’s been preached ad nauseam over the last few years, but what are you doing about it?!


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Aug 01

At what firm size does it make sense to go to the cloud?

This is a popular question I have gotten over the years.  I used to try to answer the question with a token answer that at the end of the day didn’t really help the person who asked.  Now that

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See Roy's blogs posts See Roy's Q&A

Job title

VP of Market Strategy




Alpharetta, GA

Request Roy to speak at your event

Roy's Speaking Topics

    • Technology Trends in the Accounting Profession
    • Using the Web & Social Media in Professional Service Firms
    • How Firms are Using the Cloud
    • IT Security

Office Photos

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