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Video Calling Opportunities

Sunday, February 20th, 2011

One of the key roles for accountants has been to share business information with clients and others interested in that data. For those of us who have been in the profession for a decade or longer, this has traditionally been done face to face with manual documents and handwritten notes, and only at the availability and convenience of all interested parties.

With the adoption of information technology and expanded communications capabilities online, there has been a strong transition toward digital communication, with virtually every accountant being comfortable using email and attaching documents.

Digital processes are replacing many of the phone calls and meetings that used to take up a lot of our time. Now that Internet bandwidth is more robust and cost-effective than ever, accountants are ready to add another client communications tool to their arsenal. It’s called face-to-face video calling. Remember the Dick Tracy wrist watch that showed us that we would be able to talk face to face with whomever we wanted to from wherever we chose? While video conferencing has been around in firms for years, it has been complex to use and not cost-effective for the average accountant. This is no longer the case as more and more laptops are designed with built-in personal webcams (Internet or Web-based cameras) and external webcams can easily be added to almost any desktop computer. (more…)

In Firm: 2011 IT Predictions and 2010 Results

Thursday, January 20th, 2011

It’s that time of year again, when we are asked to gaze into our crystal balls and share the trends that we feel will impact your firms in the year ahead with the intent of assisting you in making more effective IT decisions in 2011. The rough economy the past two years had many firms managing IT conservatively with a focus on maintaining their existing infrastructure instead of aggressively pursuing the latest applications and hardware, which could improve production.

In some ways, this was a good thing because it allowed firms to better utilize what they had in place, and it afforded the application vendors additional time to refine their programs, a number of which were pushed into the sales cycle before they were really ready for actual use in firms. However, with two years of conservative adoption, we are seeing that firms have pushed their hardware to the limit, so we anticipate firms immediately investing in necessary hardware prior to busy season and then re-evaluating their applications after April 15 to implement those “less paper” tools that have proven themselves in the firms of their peers.

Accordingly, here is a summary of how we faired with our 2010 predictions, as well as our best guesses on 2011. (more…)

Marketing Technologies to Help You Reach the Next Level

Saturday, November 20th, 2010

With information technology being my primary focus, there is no way I can claim to be an expert at marketing for accounting firms. However, during the normal course of consulting with firms, we allocate a portion of our interview time to explore how information technology decisions can impact that firms marketing efforts, learn what firms are actually doing and take a look at the tools they are using. While the majority of firms have difficulty tending to all the marketing opportunities and tools available, some have done very well in specific instances, which stand out as hallmarks from which other firms can learn and emulate. This article highlights a handful of marketing technologies and considerations that are working in accounting firms today and that can help you reach the next level.

1. FIRM WEBSITE
After the signage on your building, your firms website is the most obvious marketing symbol available to the masses because it is easily searched for on the Internet and is often the first impression that a potential client will have of your firm. The website is an extension of your brand and should reflect the level of professionalism that clients receive, as well as the culture of the firm. Developing your own content is time consuming and can be difficult for most accountants that do not regularly write, so there are service providers that can deliver regular monthly content, annual tax calendars, summaries of the new tax laws, financial calculators, and email alerts. For a listing of website designers that cater to the accounting profession, take a look at the review of website builders in this issue (link
) and visit Websites4Accountants.com. (more…)

What’s New in QuickBooks 2011?

Wednesday, October 20th, 2010

QuickBooks continues to be the predominant small business accounting product within firms and their clients.  The 2010 version added enough features to warrant an upgrade, but for those that are still working on 2009 or older versions, it is worth jumping directly to QuickBooks 2011 to take advantage of the 2010 features and new 2011 upgrades, which became available September 27, 2010.  These upgrades are targeted at quicker access to client information and processing which means that CPAs will be able to do more within QuickBooks in less time.  Below are the 2011 QuickBooks Professional features to consider:

1-QuickBooks Search helps you locate customer, accounts, reports or invoice details much faster by finding keywords and has advanced features to narrow down the results.

2-QuickBooks has added a Collections Center to help users follow up on receivables by identifying customers who are past due and those that are close to being past due.  Users can then send a collection notice with the Select and Send Email prompt directly from their webmail account which can be defaulted to an Outlook, Gmail, Hotmail, or Yahoo! account. (more…)

Quest for Today’s Field Monitor

Monday, September 20th, 2010

Multiple monitors have obviously improved productivity in accounting firms with more tax users standardized on triple screens and many now going to quadruple monitors.  Auditors and consultants have not been left out of the mix with most of them commonly utilizing at least two screens in the office.  Unfortunately, taking a second monitor into the field has not been convenient or easy.  Oftentimes, we see audit staff carrying older 15″-17″ monitors under their arms or using a protective slip cover like the GearGrip.com totes which cost around $45 each.  In some cases we are hearing they are actually removing the stand and sliding them into their audit bag which eventually wears on the stand components making the mount become loose.  The challenge for mobile users has been to find devices that are easy and convenient to take into the field, with a quick setup and breakdown, and still have a large enough screen to make them usable. (more…)

Cool Tools: Time for Windows 7?

Wednesday, June 30th, 2010

The busy season is over and the extension season provides a small respite in which practitioners can tune up their processes and implement new hardware and software that will make them more productive in the future. One change to consider is whether to move to Windows 7, which is Microsofts latest operating system, destined to replace Windows XP and Vista.  If your computer is more than three years old, we feel this is a definite must for practitioners, particularly those working with multiple monitors.   

The Windows 7 task bar shows images of each open application, allowing users to access data measurably faster, which translates into getting work done more quickly and accurately. New PCs should have at least 3Gb of RAM so that the user can have more applications open, which naturally happens as the second and third monitor are added. Please note that if your computer is less than two years old and you are only using a single monitor, you would be better off adding a second monitor and increasing RAM to at least 2Gb, then moving to Windows 7 when its time to replace that computer. 

Windows 7 comes in 32-bit and 64-bit versions, and most legacy applications and hardware run on the older 32-bit platform. While 32-bit systems (Windows XP) can only use about 3Gb of RAM, the 64-bit operating systems can effectively manage much more, which becomes increasingly more important for running multiple programs at the same time. Practitioners will want to purchase the Windows 7 Professional or Ultimate version, since it can run the older XP-compatible programs in XP mode and still offer the benefits of Windows 7 for everything else.  Before making the jump to 64-bit, contact your tax, audit and accounting application vendors– as well as the hardware vendors for your printers, scanners and other office equipment–to find out any special requirements for running 64-bit. 

When we transitioned to a new laptop with the Windows 7 Professional 64-bit version, we had to replace our scanning software, upgrade our QuickBooks version to 2010 and download a number of other equipment drivers. While it took some time to get used to the new versions, the performance improvements have been noticeable and system stability is significantly improved, making the transition well worthwhile and recommended for all practitioners. 

This article was originally written for the AICPA Seasonality Success Newsletter published for the Private Companies Practice Section.

Improving Outlook Communications and Productivity

Thursday, May 20th, 2010

Accountants have long been the information communicators for business and have become very dependent on email as an effective method for interacting with clients and firm members, as well as moving files and attachments. Over time, Microsoft Outlook has become the predominant tool used within accounting firms and while many of us had initial training when our firms first converted to Outlook, very few companies have followed up with training to improve productivity beyond highlighting the added features that each new version incorporated. Outlook 2007 is todays standard for accounting firm email and firms should make a conscientious effort to educate personnel on improving individual productivity by implementing Outlook email best practices.

Limit Interruptions: One of the biggest drains on personal productivity is constantly being interrupted by email alerts that either ding or pop up on your screen to notify the recipient that they have a new email message. This robs the users focus on the task they are working on and it can easily take five minutes or more to re-focus their brain share back to where they were prior to the interruption. Respond to every email when they pop up and it is no wonder that people cant get anything done during the normal work day. To counter this, the email refresh rate should be set to at least 30 minutes, or preferably to disable the automatic delivery so that email is delivered manually by the recipient when they choose to hit the manual send/receive tab at their discretion. This allows the recipient to complete whatever project they are working on and then respond to emails in focused batches before going to the next client (billable) project to be completed. If the recipient is waiting for a specific email, nothing will stop them from hitting the send/receive tab every few minutes until they get it when necessary. As a habit, I have learned to respond to new email in controlled batches and then hit the send/receive button to send all my responses.

Organize Inbound Communications: One of the best features within Outlook is the ability to set rules to forward emails to specific subfolders so that they can be consolidated without having to manually move the email to that folder. Setting up these folders for newsletter, blog or email alerts, as well as for clients and personal emails will make it easier for the recipient to catch up on those items at the appropriate time and is more productive as they are similarly grouped. Outlook will bold the header for that folder when there are new emails so the recipient is visually aware that new items have arrived. Sometimes individuals worry about finding specific emails that may be moved by Outlook rules but Outlook 2007 has drastically expanded the search features such that the recipients email system can be quickly searched (this feature is native to Windows Vista and available in XP by installing the Windows Desktop Search 3.01 tools).

Decide Once: One of the primary reasons that email inboxes get so full is that too many times we hope we will get back to a specific item at a later time and then the email becomes quickly buried. A critical key to reducing the number of items in your email is to immediately decide what action you will take when you open the email the first time. This begins by having uninterrupted time to focus on email, such as the first 30-60 minutes of the day and after lunch. The recipient should then be trained on a standard process to deal with email and one of the most effective methods comes from Sally McGhees book Take Bake Your Life which refers to the Four Ds of Email Decision Making.

If the email does not require your input or is not an actionable item, just Delete it! This takes some training and usage to become standard but it is the most effective way of clearing the inbox. The second D is just Do it if it can be done in a few minutes to completion, which includes filing it in the designated place if that is the appropriate action. The third D is Delegate it to the appropriate person and make sure they have all the information they need within the email to them so they dont bounce back with unnecessary questions that should have been included in the email in the first place.

Finally, if it is something that will require significant action that cannot be completed during your email management time, it is suggested that it be Deferred. This does not mean just leave it in your inbox with a red flag, but to determine whether it should be moved to a task list with a target deadline within Outlook or placed on your Outlook calendar with reminders for completion at a specific future time. While using Outlook flags can be effective to help recipients locate an important email, it usually requires they open it again and then decide which of the four Ds above would apply, which should have been done the first time it was opened.

Reduce Overall Email: One simple method to help individuals get through email in their daily allotted time is to implement processes to proactively reduce the overall email they receive in their Inbox. Effective spam filtering applications can block the majority of junk mail, and training users to add spammers to their email block list will reduce future emails from those senders. Next, unsubscribe from any blogs, newsletters or subscriptions that are not absolutely essential for your work, or use Outlook rules to automatically forward them to their own sub-folder so that they can be viewed when needed. Firms can also post links to tax or audit blogs and emails on their intranet so they can be centrally accessed without having to be filtered through each individuals inbox.

One of the easiest ways to reduce the amount of email received is to simply reduce the amount you send. Limit emails to those recipients that are necessary to complete the task. Too often individuals use very broad email distribution lists, CC and BCC multiple personnel, which leads to un-needed responses from people that are wondering if they need to be involved. The flip side of this is many users hit the reply to all response, which increases email to everyone. This action can become ridiculous where individuals respond to everyone with Thanks or Me To instead of targeting useful communication to the sender that is responsible for completing the action.

Consolidate Communications: Many accountants also become distracted by the myriad of ways that information is being delivered to them. It is not uncommon for a person to have twenty or more external information resources including voicemail, faxes and personal email. Those external communications that are in a digital format can be integrated to be delivered via Outlook. This process is called unified messaging and allows accountants to listen to voice mail and view faxes within Outlook. Having voice mail delivered as a .wav file to your email is a function of your phone system, but most today integrate natively with Outlook, so the recipient can listen to voicemails and save or forward the message as it is already in a digital format. The same goes for faxes, and many firms have integrated their faxes with their Outlook so they too can be accessed and viewed from within email. Consolidating communications in this fashion allows the user to access them not only from their own workstation, but they can be configured to allow for secure Web-access from any Internet-enabled computer and even todays smart phones so they can schedule their email time outside the office if that is the most productive way for them individually. Consolidated communications also help support the firms disaster recovery efforts as most firms have developed detailed data protection plans for their email servers, but seldom for their phone systems or fax machines.

While most firms do a good job of training their personnel on tax and audit applications, they often assume that their users are proficient in the tools they use for managing and communicating the results of client engagements. We know that this assumption is misplaced and firms can greatly improve their personnels individual productivity by educating their personnel on managing email more effectively.

This article is reprinted with the publisher’s permission from the CPA Practice Management, Forum a journal published by CCH INCORPORATED. Copying or distribution without the publisher’s permission is prohibited. To subscribe to the CPA Practice Management Forum or other CCH Journals please call 800-449-8114 or visit www.tax.cchgroup.com.

Consumer Electronics Trends in Your Future

Saturday, March 20th, 2010

Every year, a significant number of new products dedicated to business automation emerge into the marketplace. In 2009, accounting firms generally spent conservatively due to the uncertain economy. Although the uncertainly persists, the latest trends and gadgets could entice businesses to loosen up their wallets anyhow.

Microsoft touted Windows 7 which has received good reviews from the IT folks. We are waiting for the major vendors to complete testing programs and expect major adoption after the 2010 busy season, but are already predicting a strong transition from Windows XP. Weve already converted and are very impressed with the search and task bar views that make working with multiple applications easier than ever. Users with multiple monitors will find it easier to work with even more applications concurrently. Windows 7 supports touch screen capabilities, which we also like, because sometimes its just more convenient to get to where you want by sliding a finger/stylus across the screen. If only we could get the accounting vendors to take advantage of touch technology in their tax and audit application updates.

On the innovation side, Microsoft announced motion capabilities that utilize hand gestures rather than a mouse or controller into their xBox gaming platform. They will be delivering this capability by the end of the year under the product name of Natal. Expect to see it in future Microsoft platforms, possibly in future versions of Windows in your own office!

Speaking of touch displays, they are everywhere. At the recent Consumer Electronics Show, Intel demonstrated a huge cube called Infoscape with hundreds of icons that you could touch on to open almost any image, document or application in a large screen format–think Minority Report without the fancy glove. Kodak displayed their products on a touch screen waterfall table that was over 30 feet long allowing attendees to open and flip through images, resize them and move them around, as they floated by. We see this type of technology as a precursor to future conference room tables within CPA firms. Microsoft Surface displays use similar technology. Surface displays use 30-inch tables that handle any digital objectwhich is exactly what a tax return is once source documents are scanned in and the return is printed to a PDF format.

Touch technology is also integrated in many PCs via tablet and slate formats. We cheated on this one: we ordered an HP TouchSmart tx2 Tablet PC in 2009 and are writing this article on the new laptop. The smaller and lighter form factor works great on airplanes and is definitely usable on the smaller regional jets they are cramming travelers into these days. Lenovo rolled out their IdeaPad U1 Hybrid, which is a laptop that integrated the components into the removable slate screen so it can be used either with or without the keyboard. Apple has announced its new iPad tablet which is supposed to function like a large Apple iPhone. This format seems to be slowly gaining traction for consumers.

NetBooks made a big splash last year and is getting looks from business with the Intel Atom processor. While this technology was originally targeted to the education market, many accounting firms that have converted to web-based applications or that use Citrix/WTS to access the firm will find NetBooks ideal for personnel who want access to firm applications without all the bulk and weight of a traditional laptop.

With the 3G and 4G wars heating up between AT&T, Sprint and Verizon, digital cellular connectivity will become the primary means for auditors to securely connect back to the firm without having to deal with synchronization issues caused by the audit document container applications. Clears 4G WiMax solution allows people to effectively work through a wireless Internet connection at speeds of 2Gbps to 4Gbps. This may be the ultimate solution for metropolitan areas.

eReaders, where Kindle, Sony and Nook have been battling over market share, are another strong trend. Over a dozen vendors have eReaders, but we particularly like Plastic Logics Que Pro Reader. As the name implies, this company has developed a digital reader using plastic transistors instead of silicon, which allows the screen to be more durable and flexible. Their reader not only allowed you to view documents, but also to annotate Office applications and download current journals and publications through the airwaves. For those of you that would rather read on your laptop or smart phone, a company called Blio has a free download that would provide eReader capabilities to these devices.

The print-to-scan transition continues as the multi-function units from HP, Canon, Xerox and Brother are providing cost-effective all-in-one units that are ideal for any size firm. One of our favorite gadgets the Planon DocuPen wand scanner got a facelift with their Xtreme X series and integrated BlueTooth so that you can scan in documents and transfer them to your workstation without having to plug in through a USB cable.

Wireless recharging is another hot trend, with many companies like WiPower and PowerMat integrating pads into their smartphones and laptops (including Dell). This inductive technology works by placing the device on a special surface that can be built into anything including desks, conference room tables, kitchen counters and car dashboards which will recharge the device by contact. Seeing a blender and toaster working without cords was very impressive, but one of the other inductive technologies also made a splashliterally. At this years CES in Las Vegas, we saw one technology that transmitted power through air or water up to 18 inches away from the source so imagine recharging your smart phone by just sitting at your desk!

From a security perspective, one of the surprising products came from Kwikset SmartCode with Home Connect which had secure door keypads that were wirelessly connected through the Internet. Imagine being notified on your smart phone or e-mail that your children had arrived home (by them entering their access code to get inside) or being able to unlock the door when a contractor arrives at your home and notifies you they are there.

Green initiatives continue to be hot, with many energy efficient devices, including rechargeable and solar batteries. Moving less paper and making your personnel utilize onscreen review instead of print and shred will do a lot for the environment and provide more green in your pockets at the end of the year.

Our profession is running parallel with todays ElderCare initiative as the average age of firm members continues to increase and your staff have parents that are starting to consider these products. Jitterbug upgraded their easy to use phones with padded ears and large numbers and some have a concierge service that recognizes the user by name and will make calls for them.

While many of the products discussed in this article can be seen as the bleeding edge, they may not be too far into the future. It wasnt that long ago that large flat panel HD TVs were a novelty. Now, it is common for firms to use them in in conference rooms for client meetings and video conferencing and in lobbies for marketing. 3D TV is the next big thing in TV. I cant wait for accountants to deliver a 3D version of a 1040!

This article is reprinted with the publisher’s permission from the CPA Practice Management Forum, a journal published by CCH INCORPORATED. Copying or distribution without the publisher’s permission is prohibited. To subscribe to the CPA Practice Management Forum or other CCH Journals please call 800-449-8114 or visit www.tax.cchgroup.com.

Making the Portal Decision

Saturday, March 20th, 2010

CPAs have long been the primary business information communicators with clients providing tax returns, financial reports, and other business analysis to help these clients make better business decisions or comply with regulations. This information traditionally was created in a paper format that was physically handed to, delivered, or mailed to the client. With the push towards todays digital or less-paper environment, the format of these documents has changed to electronic means including email with file attachments, FTP (file transfer protocol) sites, and client portals.

The vast majority of practitioners wanting to go paperless initially utilized email to send these documents. Many accountants used encryption or password-protected files, but these processes have come under fire due to the lack of security or ability to guarantee confidentiality. There was also the administrative burden it placed on both firm personnel and the client to access the files and save them to the appropriate place. Some States such a Massachusetts and Nevada have also made it illegal to email documents such as tax returns without first blocking personally identifiable information, and practitioners are finding that it is somewhat impractical to utilize software to redact that data. Many firms also setup FTP sites that allowed files to be transferred to or from the site. While the FTP solutions allowed most files that were too big to be transferred via an email attachment (such as client QuickBooks files), the lack of administrative tools or security features created opportunities for one clients confidential data to be exposed to others accidentally. So what is an accountant to do?

We believe that the most effective solution for accounting firms today is to utilize a client portal. A client portal is a secured data drive that is accessible by both firm personnel and the intended recipient of the information via an Internet browser. These portals are most commonly entered through the firms website and can also be accessed via a link that is emailed to the receiving party. Todays portals can require a secure logon and password be entered before accessing the site and also protect the data with encryption when it is being transferred over the Internet, which makes it todays most viable solution. While initially identified with tax return delivery, portals show promise as the transfer tool for all client document interactions including organizers, electronic filing authorizations, large client accounting files, and managing audit documents prepared by the client.

Today, there are at least four different paths practitioners can choose from to obtain a portal. The first path is to purchase a portal as part of a website hosting package. Many smaller firms utilize a third party to provide website content and regular updates and most of the vendors today offer a portal as part of the hosting. A good list of such providers can be found at http://www.websites4accountants.com and is a cost effective way for a small firm to manage their website and get a portal in one pass. While this solution is a good entry point for a small number of clients, the costs often increase along with the number of clients that use the portal, and the volume of data that is being stored.

The second path is to utilize a commercial portal solution that is usually linked through the firms website. Products such as ShareFile, LeapFile, and FileGenius are examples of dedicated solutions that have been popular with accounting firms recently. For small to medium-sized firms that have larger volumes of client portals and data, these solutions become very cost-competitive. These products are extremely easy for clients to utilize and firms usually need a minimal amount of administrative and end user training to get them up and running. The primary downside to these web-hosted portal solutions is that they can come with a limited allotment of storage space with the standard contract. Once the firm has breached this amount, they pay for additional increments of disk space, so it is critical to understand this before making a final decision.

For firms with a very large number of clients or volumes of data, the third path is for these firms to build their own portal. This requires a dedicated firewall, server, and implementation experience, but can end up being significantly less expensive than the previous solutions listed. However, because the firm is taking on all the responsibility for security and liability, this solution comes with the greatest risk so it is usually relegated to firms that have a full IT staff.

The fourth path we see in firms today is to purchase a portal solution that is integrated with the firms document management or client workflow system, which would be viewed as hybrid of the previous paths mentioned. For those firms that have already implemented a document management solution, we feel this will be the most likely long term solution as the integration makes it easy for firm personnel to move files in and out of the portal, receive notification of any activity, and better manage the data from an administrative perspective. Because it is in the same application, there is usually the least amount of training required for firm personnel to utilize it. The majority of firms using a document management system today are managing their servers and data internally, but we feel as cloud computing takes off, more and more firms will utilize the combined document management and portal solutions offered by external hosting companies. Two workflow providers that have integrated portals are XCM Solutions and CCH/WoltersKluwer WorkStream, which would be options for firms that do not have a document management system.

When making a decision as to which portal solution is best for your firm, it is important to first estimate the volume of usage anticipated today and in two years. Most firms traditionally hosted portals for 10% or less of their clients initially and then changed solutions when the volume made their existing product cost prohibitive. Firms can get an idea of the volume required by analyzing the size of the tax return and source document PDFs, audit engagement binders, and client QuickBooks files. The firm should next look at the ease of setup for a new client and the specific steps that must be taken to transfer a file to the portal, which can vary dramatically between the solutions listed. A very important feature to compare between products is the audit trail and what notification occurs when a file is uploaded, accessed, or deleted, including who would get this notification. Other features the firm may also want to evaluate are whether the portal provides clients their own secure areas (client lockbox) which firm personnel would not have access to, and whether temporary or limited access can be configured for third parties. Finally, and possibly the most important consideration is the ease of use from the clients perspective, so it is critical that all the members of the firm logon as an end user and experience what your clients are going through so they can respond to the inevitable client support questions.

The transition to digital files will require digital means of moving these files to and from clients and the most secure and viable solution is a properly implemented portal. Firms that do not have a portal today should immediately evaluate solutions available and select one so that it is available prior to the upcoming busy season.

This article originally appeared in the AICPA’s PCPS Seasonality Success Newsletter.

Has Video Calling Arrived in Your Firm?

Saturday, February 20th, 2010

The concept of video calling has been around for a very long time (your parents were promised it) but the reality has been far short of expectations. For firms with multiple locations and very good Internet connectivity there were dedicated systems like Polycom, Tandberg, Cisco Telepresence and a slew of others, but these tended to be cost-prohibitive with firms spending $5,000 or more per site and then having to utilize IT personnel to run them because they were too complex for mere mortals to connect.

That is going to change and sooner than you think! In the last five years a lot has happened in video conferencing and most firms have redundant Internet connectivity with speeds of 1Mbps or more that can handle the service, but they are still hesitant to bring up the V word (video conferencing) because of previous bad experiences. For multi-office firms, video conferencing costs have come down significantly enough to set them up for training and partners meetings. In addition to the vendors above there are providers such as LifeSize, WebEx, Oovoo and Skype providing different levels of services that will connect one person to another, one to many, or many to many. Larger firms should re-evaluate the commercial products as they will save a significant amount of travel time and help keep your people better connected.

For smaller or single office firms, video conferencing, or the home version billed as video calling is happening today in the consumer market as many PCs are coming with integrated webcams and home users are firing them up to connect to friends and family members. With the cost of a Logitech QuickCam or Microsoft LiveCam webcam under $100 and free software such as Skype and Oovoo its a no-brainer to try out at home. But what about trying it in your firm?

The reality is that your clients are using these home products and they are going to ask one of your people in the very near future if they can connect via a webcam. How is your firm going to respond? If your answer is you have no idea what they are talking about, what will your client think about your technical expertise? The solution is to ask your IT person to setup a webcam in your conference room or another common area and install the most common applications starting with the free versions listed above. If you have two offices, use it for your next committee meeting or training session so firm personnel are aware that video calling is available. Youll see that this can be an effective means of communications and once setup in your firm you will be able to ask your clients if they have the capability to connect via a webcam. Try it, youll get hooked and youll get your friends and family members to use it as well!