So many of us, myself included, make the mistake of talking more about the WHAT versus the WHY of technology (and life for that matter).
The ‘what’ inherently deals with the new, shiny fads of the day.
The ‘why’ is forced to deal with the deeper, relevant, timeless questions. It’s just what ‘why’ does; it gets to the value behind the ‘what’.
When talking about technology, conversation almost always steers towards the latest device or application – or what I am referring to here as the ‘what’. While this is fun, hyper-relevant, and feel good, it does very little by way of answering the questions leaders have with regards to the impact technology can make on a business. We can talk about the ‘what’ until we are blue in the face and make no positive impact on the bottom line, actually it will likely have the reverse effect. The ‘what’ de’jour is what riddles our IT committee meetings.