Roy Keely

Roy Keely is the VP of Market Strategy at Xcentric and is charged with articulating Xcentric’s value proposition to the accounting community through industry partnerships, content development, and other strategic initiatives. Roy offers a broad range of experience in sales, marketing, and consulting and was recognized in The CPA Practice Advisor’s “40 Under 40″ for 2012-2016. He enjoys writing and speaking to professional service firms looking to bring practical insight and action to their firms through the use of technology tools. Roy is a native Texan and graduated from the University of Houston with a degree in marketing. Outside of work, Roy enjoys a good coffee shop or pub and doing Crossfit with his wife Andrea.

With Xcentric since


What I love about Xcentric

Xcentric values people. Both employees and clients are valued as people, where there is no presupposition that the corporate agenda/machine trumps the value inherent in all people. This allows me to work with a clear conscious that knows I, at the end of the day, through the lens of technology, help people.

If you could have any super power, what would it be?

Super Smarts – The ability to outthink, outwit, and outperform all the evil villains. Somewhat like Ironman, where there is no inherent capability outside that he can create capabilities.

What would be your dream job (assuming you have the necessary skills)?

A NBA player who doubles as a rock-star philanthropist

If you could live anywhere in the world, where would you live?

The east-bay, Berkeley area or Houston, TX if the weather was better – not joking.

If a genie granted you three wishes, what would they be (excluding a wish for more wishes)?

Wish #1: for a different genie who didn’t have the rule about ‘excluding a wish for more wishes’

Favorite book

No way to say a single book; it changes daily, however CS Lewis’s books are always at the top of the list.


Wife, Andrea and daughters, Millie and Hattie

Blog posts

May 11

Stop Turning Wrenches, Turn Up Value

How will you show your value to your firm as an IT person?

Keeping the servers going?  Making sure the backups are working? How about making sure you are legal on licensing?

All of these things are important but

Keep Reading
Jan 05

Using the Ability to Go Remote As a Key Tactic in Your Retention Strategy

Staffing is a big problem in our space right now.  That is no news flash, but I am hearing some staggering numbers as it relates to staff turnover in firms.  I am hearing 10-20% type numbers…compound this with the

Keep Reading
Dec 08

Remote Employees: Plan Ahead for the Inevitable

*We are introducing a new series on having remote employees.  See the bottom of this post for all aspects of this series.

Funny enough, when you look up the definition for the word remote, you get two definitions; both are what

Keep Reading
Dec 01

Age of Distracted Work(ers): Give someone FOCUS for the holidays

“Give someone an inch and they will take a mile.”

That describes us with all our fancy gadgets these days. We have a mental fidget, and then 8 minutes later, we come up for air from our phones and discover

Keep Reading

See Roy's blogs posts See Roy's Q&A

Job title

VP of Market Strategy




Alpharetta, GA

Request Roy to speak at your event

Roy's Speaking Topics

    • Technology Trends in the Accounting Profession
    • Using the Web & Social Media in Professional Service Firms
    • How Firms are Using the Cloud
    • IT Security

Office Photos

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